Value Analytics & Design embraces the cherry tree as a metaphor for our holistic model and modes, our work processes, work product, and relationships.

Like the cherry tree, our intersecting habitats of valuation + analytics + design inform and nourish each other, creating a virtuous circle of benefits for the entire ecosystem.

For a discussion of our Cherry Tree model, please click here.


Consider the cherry tree: thousands of blossoms create fruit for birds, humans, and other animals, in order that one pit might eventually fall onto the ground, take root, and grow... In fact, the tree’s fecundity nourishes just about everything around it.

William McDonough & Michael Braungart